Diamonds | A bright story

Professionalism and morality are essential characteristics to possess in order to become a member of the Diamond Bourse, traits that have forged and distinguished the personality of Gabriele Pendini, former President of Salvadori S.p.A. and partner of the most important World Diamond Bourses, Antwerp and Tel Aviv.

That of Gabriele Pendini is a bright story, who had the intuition to take over the Salvadori brand, famous for high-quality watchmaking, and to connect the production and marketing of jewellery to it, thus exploiting his position as a partner of the most prestigious Diamond Bourses.

Gabriele Pendini was able to combine the excellence of his professionalism with the love for his city, Venice, and for the world in which he traveled in search of diamonds to be transformed into works of art.

The journey of diamonds that today we see shining in the Salvadorin Atelier begins in Anversa, in the Diamond Square District, a maximum security complex that extends over 3 square kilometers. This is where more than 75% of the world’s rough diamond production and about 60% of the worked diamonds arrive. There are many steps from mine to jewellery store. Only diamonds with the Kimberly Process certification enter Antwerp, guaranteeing their lawful origin.

The rules for being admitted as a member of the Diamond Bourses are strict and selective. The principle behind them is business integrity and professional knowledge. You need to be introduced by other three members who in turn guarantee the moral ethics of the future member. Subsequently, you have to pass the examination of the commission formed by two other members. However, the request can be rejected, without any reason. Disputes between associates are resolved by another internal commission with two levels of judgment. The final decision is also accepted and endorsed by the Belgian judge. The operators who break the rules are out forever and all over the world. Anyone who does not pay or pay late, is suspended from the right to access the Bourse and is sanctioned with the relative photo visible in all the Diamond Bourses: Antwerp, Tel Aviv, New York.

In this world made of rules and moral integrity, Gabriele Pendini was able to move with agility, giving life to an atelier capable of realizing the most ambitious dreams.

Today Salvadori S.p.A. is headed by the wife of Gabriele Pendini, Carla, who, together with her daugthers Marzia and Monica, works between passion, tradition and innovation pursuing the dream named Salvadori Diamond Atelier.

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