Rolex has been committed to the world of architecture since the 1960s and, therefore, is once again proud to be an exclusive partner of the International Architecture Exhibition – La Biennale di Venezia.
The watchmaking company takes an active part in the initiative, finding a synergy between the two disciplines which have one thing in common: the perfection coming from highly creative ideas.
“Just as great buildings are created by visionary architects, visionary watchmakers create timepieces that exceed the highest standards of performance.”
Rolex has always been guided by the creation of excellence: from the search for the ideal blend of technical perfection, functionality and aesthetics for its watches, to the commissioning of the most innovative buildings for its operations all over the world.
For its participation in the Architecture Biennale, Rolex has decided to support talented young architects through the philanthropic “Rolex Mentor and Protégé Initiative.
ROLEX MENTOR AND PROTÉGÉ INITIATIVE
The Rolex Mentor and Protégé initiative is dedicated to architects of the future. It allows Mentors of seven artistic disciplines and the same number of talented young artists to work together for one year, establishing creative collaborations based on a relationship of mutual growth and learning. The program was set up in 2002 and has evolved into an enriching dialogue between artists of different generations, cultures and disciplines, contributing significantly to the development of world culture.
The partnership between Rolex and La Biennale di Venezia runs for three editions of the Architecture Exhibition (2014-2016-2018).